So.cl derived from Microsoft research arm, FUSE Labs. FUSE Labs works in partnership with product research teams to collaborate, develop, and deliver new social, real-time, and media-rich experiences for home and work.
According to an iSchool news release, professor of social media, Anthony Rotolo, expressed “This is a tremendous opportunity for our students to work with emerging social media tools from our partners at Microsoft. The social media landscape is evolving at a rapid pace, and the iSchool is at the forefront of this area of study. Our students are uniquely positioned to offer innovative ideas and feedback to Microsoft researchers as they develop cutting-edge technologies, and early access to these tools allows our students to develop a forward-looking view of how social media will take shape in the years ahead.”
For more info view the iSchool's news release